Rice psychologist identifies area of brain key to choosing words in this link.

Specifically, The researchers found that while two parts of the brain, the LIFG and the left temporal cortex, respond to increased conflict among words competing for selection during speech, only the LIFG is necessary to resolve the competition for successful word production. The LIFG includes Broca’s area, named after the 19th-century French scientist Paul Pierre Broca. It is responsible for aspects of speech production, language processing and language comprehension.

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